Launch
Create the app, site, store, listing, content, book, or service workflow.
Businesses win.sh can run
AI business operating system
for SaaS, apps, stores, and creators
win.sh maps the product, the channels, the accounts, the budget, and the proof for every company. Then the assistant can build, publish, sell, measure, and improve without losing the plot.
2Live
23Work in progress
23Planned
The whole loop
Launch it, sell it, watch the dollars.
Distribute
Use search, email, marketplaces, social channels, partners, and paid tests.
Measure
Track revenue, traffic, usage, conversion, spend, fees, and profit.
Improve
Ship changes, pause waste, double down on winners, and keep the company memory fresh.
The split
One company, many offers, many channels.
A YouTube channel can be the product, the ad channel, the proof engine, or all three. The same is true for Shopify, Amazon, KDP, app stores, and social accounts.
Business
The durable brand, legal entity, or operating context the assistant remembers.
Offer
The thing customers buy, subscribe to, read, watch, use, book, or fund.
Format
The shape of the offer, such as software, app, file, book, content, service, or product.
Monetization
Subscription, usage, single sale, ads, sponsor, affiliate, royalty, retainer, or take rate.
Asset
Domain, app listing, store, seller account, social account, newsletter, or community.
Channel
Places where customers discover, buy, receive, return, ask, and trust.
Role
Acquisition, sales, product surface, monetization, fulfillment, retention, support, or proof.
Evidence
Website copy, connected accounts, products, traffic, revenue, listings, and owner edits.
Operating loop
Business type is step one. Running it is the job.
For every company, win.sh needs to know the product and the whole loop around it: who it is for, how it is built, how it ships, where demand comes from, what it costs, and whether it is profitable.
Map the model
Separate product, account, channel, monetization, your rules, and proof from connected data and your edits.
Validate the bet
Size demand, inspect competitors, define the first offer, and decide what must be true before spending more.
Build the product
Create the SaaS, app, store, content, listing, or service process to the quality bar the business needs.
Test the workflow
Run functional checks, visual checks, mobile checks, and business acceptance tests before launch.
Publish the asset
Submit apps, listings, pages, products, books, or videos through the right accounts once authority allows it.
Run distribution
Use owned pages, search, content, email, paid ads, marketplaces, partners, and social channels for demand.
Measure usage and conversion
Track traffic, activation, retention, checkout, subscriptions, ad performance, and customer behavior.
Watch budget and profit
Connect spend, revenue, fees, margins, and payback so the assistant can stop losing bets early.
Support customers
Handle feedback, refunds, reviews, replies, incidents, and operational chores without losing context.
Loop and improve
Turn results into tasks, product changes, better ads, better listings, and next budget decisions.
App company example
For an iOS or Android app, the loop is explicit.
A baby tracker style app is not just code. win.sh must manage product quality, store release, acquisition, conversion, budget, profitability, and the next build.
Product build
Work in progressBuild the app with real features, data model, onboarding, settings, subscriptions if needed, and production polish.
Design quality
Work in progressReview flows, visual hierarchy, empty states, accessibility, and store screenshots before shipping.
Test and verify
Work in progressRun automated tests, simulator checks, device checks, visual QA, and release acceptance.
iOS publishing
PlannedPrepare App Store Connect metadata, builds, review submission, release notes, and phased rollout.
Android publishing
PlannedPrepare Google Play listing, builds, tracks, release notes, and rollout.
Distribution
Work in progressRun store optimization, landing pages, content, referrals, Meta ads, and other paid tests with capped budget.
Usage and conversion
Work in progressMonitor installs, activation, retention, subscription conversion, churn, reviews, and acquisition cohorts.
Budget and profit
Work in progressCompare ad spend, store fees, subscriptions, refunds, support cost, payback, and runway.
Loop
Work in progressShip changes, pause bad spend, double down on winners, and keep the company memory current.
Loop catalog
50 loops keep the company moving.
50
loop packs mapped in win-loops
Business type tells win.sh what the company is. Loops tell the assistant what to watch, when to act, what proof to save, and when to check whether the action worked.
Engineering
7 loop packs
Keep the product fast, reliable, secure, and patched when real users hit problems.
- Bug Autofix
- Broken Flow Repair
- Performance Fix
SEO
7 loop packs
Find search opportunities, refresh pages, improve internal links, and verify delayed results.
- SEO Growth
- Content Refresh
- Technical SEO
Growth
6 loop packs
Watch activation, conversion, pricing, traffic, attribution, and winback opportunities.
- Activation Optimizer
- Conversion Optimizer
- Traffic Growth Optimizer
Customer
7 loop packs
Turn support, feedback, churn, reviews, docs gaps, and feature requests into action.
- Feedback to Fix
- Churn Reason Mining
- Support Quality
Finance
5 loop packs
Track revenue movement, failed payments, margins, disputes, refunds, abuse, and fraud.
- MRR Anomaly
- Failed Payment Recovery
- Margin Watch
Ads
3 loop packs
Guard paid spend, match ads to landing pages, and test creative under clear caps.
- Ads Budget Guard
- Creative Testing
- Landing Page Match
Sales
4 loop packs
Keep leads, outbound, deliverability, and CRM next actions from going stale.
- Lead Follow-up
- Email Outreach
- CRM Hygiene
Product
4 loop packs
Spot usage drops, quality decline, roadmap drift, and release notes worth sending.
- Usage Drop Watch
- Quality Regression
- Roadmap Reality Check
Ops
7 loop packs
Review decisions, competitors, connectors, compliance, backups, and stale company memory.
- Weekly Business Review
- Integration Health
- Knowledge Hygiene
Support matrix
What we can map now.
Live means win.sh can operate with current context, website, revenue, traffic, memory, approvals, and connected account data where available. Work in progress means the model is defined and specialized actions are being added one by one.
Live Work in progress Planned
Software and apps
Products people use through a web, mobile, desktop, API, or developer surface.
- SaaS on your own domainLive
- Web app or portalLive
- API or data productWork in progress
- iOS and Android appWork in progress
- Desktop appPlanned
- Browser extensionPlanned
- Developer toolWork in progress
- Automation or pluginWork in progress
Digital products and education
Files, knowledge, publishing, courses, templates, and intellectual property.
- Digital downloadWork in progress
- Template or asset packWork in progress
- Self paced courseWork in progress
- Cohort or workshopPlanned
- Amazon KDP accountPlanned
- Audiobook or audio productPlanned
- Paid report or researchWork in progress
- License or royalty productPlanned
Commerce and physical products
Stores, marketplaces, shipped goods, subscriptions, maker products, and wholesale.
- Shopify shopWork in progress
- Custom ecommerce storeWork in progress
- Amazon seller accountPlanned
- Marketplace sellerPlanned
- Etsy or maker shopPlanned
- Print on demandPlanned
- Subscription boxPlanned
- Retail or wholesalePlanned
Services and expertise
Businesses where the offer is work, judgment, delivery, access, or operating help.
- Consulting websiteWork in progress
- AgencyWork in progress
- Productized serviceWork in progress
- Coaching or trainingWork in progress
- Local service businessPlanned
- Audit or diagnostic offerWork in progress
- B2B lead generationPlanned
- Managed operationsWork in progress
Creator and media
Audience led businesses where attention, trust, and content create revenue.
- YouTube channelWork in progress
- Newsletter or blogWork in progress
- PodcastPlanned
- Instagram or TikTok accountWork in progress
- Twitch or live channelPlanned
- Paid community or PatreonPlanned
- Affiliate or review siteWork in progress
- Sponsor driven mediaWork in progress
Platforms and complex models
Businesses with multiple sides, bookings, member supply, rights, or extra guardrails.
- MarketplacePlanned
- DirectoryWork in progress
- Job boardPlanned
- Booking platformPlanned
- Events or experiencesPlanned
- Community businessWork in progress
- Regulated businessPlanned
- Franchise or multi locationPlanned
Distribution
Channels are roles, not business types.
Every asset is tagged by its job. The assistant should know whether a channel brings demand, takes payment, delivers the product, keeps users, or proves traction.
Owned
- Domain
- Landing pages
- Checkout
- Search pages
- Docs
- Email list
- Community
Marketplaces
- App Store
- Google Play
- Shopify
- Amazon
- Etsy
- Gumroad
- Udemy
- KDP
Social and content
- YouTube
- TikTok
- X
- Podcast apps
- Twitch
Sales and growth
- Search
- Paid ads
- Outbound
- Partners
- Affiliates
- Influencers
- Referrals
- Events
Delivery and retention
- Web app
- Mobile app
- Download
- Shipping
- Fulfillment
- Support
- Newsletter
- Membership
Channel roles win.sh tracks
AcquisitionSalesProduct surfaceMonetizationFulfillmentRetentionSupportProof
Same asset, different job
A YouTube channel is not always the company.
win.sh should ask what the channel does before deciding how to run it.
YouTubeThe product
Revenue comes from ads, sponsors, memberships, and product placements.
YouTubeAcquisition
Videos bring buyers to a SaaS, app, course, or consulting offer.
YouTubeCommerce
Content sends demand to Shopify, Amazon, TikTok Shop, or affiliate links.
Operating rule
See changelog Every new supported business type updates this page.
When win.sh adds a connector, a workflow, or a new business model map, this page should change in the same pull request.