What is Make (formerly Integromat)?

Make is a no-code visual automation platform for connecting apps and routing data between them. Founders use it to automate repetitive workflows — but it operates on rules, not AI reasoning.

Is Make good for running a business?

Make is excellent for routing data between apps and automating simple repetitive tasks. But it can't analyze your metrics, make decisions, write content, or proactively monitor your business. For running a company, you need AI intelligence — not just automation.

What's the best Make alternative?

For founders who want AI that actually understands and acts on their business — rather than routing data between apps — win.sh is the leading Make alternative. It includes an AI CEO, specialized agents, and native business integrations.

How does Make pricing compare to win.sh?

Make charges per operation, so costs scale with the volume of workflows. For high-frequency business automation, costs add up. win.sh is $59/month flat with per-agent budget controls — you always know what you'll spend.

Can win.sh replace my Make automations?

For business-critical workflows — monitoring Stripe, analyzing performance, creating content, coordinating marketing — yes. win.sh's AI agents handle these more intelligently than rule-based scenarios. Simple app-to-app routing may still benefit from Make.

How quickly can I switch from Make to win.sh?

Under 10 minutes to connect and launch. win.sh doesn't require you to rebuild your automations as scenarios — you set business goals and your AI CEO figures out how to work toward them.

win vs Make

Make automates workflows. win.sh runs your business — with AI that reasons, decides, and acts.

Try win.sh Free See Pricing

Context

What is Make?

Make (formerly Integromat) is a visual automation platform for connecting apps and routing data between them. Founders use it to build workflows like "when a new Stripe payment arrives, update this spreadsheet." It's powerful for rule-based automation.

The gap: Make executes rules, not decisions. It can't analyze whether your churn rate is alarming, decide to launch a re-engagement campaign, or write and publish the content itself. It moves data — it doesn't think about your business.

The fundamental difference

Make follows your rules. win.sh uses judgment — and acts on your behalf.

Make

— Rule-based — no AI reasoning
— Trigger-only — nothing happens proactively
— No business context or memory
— Complex scenarios become unmanageable

win

AI that reasons about your business
Proactive — monitors metrics 24/7
Knows your goals and history
$59/mo flat, all included

Make vs win.sh: Feature comparison

	Make	win.sh
AI decision-making		reasons about your business
Proactive monitoring		heartbeat on Stripe & analytics
CEO architecture		Judy delegates to specialists
Persistent business memory		goals, metrics, history
Native Stripe intelligence	Data routing only	understands revenue context
Content creation		writes and publishes autonomously
Budget control per agent		cost shown before every action
Agent specialization		marketing, finance, ops agents
Pricing model	Per-operation	From $59/moflat monthly plan
Business strategy		goal-driven AI CEO
Best for	App-to-app routing	Running a business

Make pricing vs win.sh pricing

Make charges per operation — costs compound fast with heavy workflows. win.sh is $59/month flat with AI that does the reasoning for you.

Make

Per-operation pricing — scales with use
No AI reasoning — just rule execution
Complex scenarios are expensive to run
You still manage the logic manually

win.sh

From $59/mo — flat, predictable
AI CEO reasons about your business
Budget per agent with cost visibility
Agents improve without you updating rules

Limitations

Where Make falls short for founders

No real AI — just rule execution

Make runs the scenarios you define. It can't analyze your churn rate, decide what to do about it, or write a re-engagement email. It routes data; it doesn't reason.

Trigger-dependent — no initiative

If nothing triggers a scenario, Make does nothing. It won't notice a traffic drop overnight and start investigating. win.sh's CEO heartbeat monitors your business proactively.

No business intelligence

Make doesn't know whether a 20% revenue drop is a crisis or seasonal variation. It has no business context. win.sh understands your goals and history.

Complexity at scale

Dozens of scenarios with branching logic become impossible to manage, debug, and maintain. win.sh replaces scenario spaghetti with an AI that adapts automatically.

No memory between runs

Each Make execution is stateless. It can't remember last week's campaign performance when planning this week's. win.sh agents build compound context over time.

Costs compound at scale

Make's operation-based pricing gets expensive fast for high-frequency workflows. At scale, many founders spend more on Make than on a full AI business team.

Why win.sh

Why founders choose win.sh over Make

AI that reasons, not just routes

Make executes your rules. win.sh applies judgment — analyzing your metrics, spotting problems, writing content, and deciding what to do next. No scenario builder required.

Proactive, not reactive

Make only fires when something triggers it. win.sh monitors your business overnight and proactively surfaces opportunities and problems — before you think to ask.

Strategy, not just plumbing

Make connects apps. win.sh understands your business goals and works toward them — coordinating marketing, finance, and ops agents around what actually matters to your company.

Is this for you?

Who should switch from Make to win.sh?

Founders drowning in Make scenarios they can't maintain

If your automation setup has become too complex to debug or update, win.sh replaces the whole system with AI that adapts to your business without manual scenario management.

SaaS founders who want AI that understands their business

Make moves your Stripe data around. win.sh's CEO reads your revenue, understands the context, and decides what action to take — without you building a new scenario for every case.

Teams paying for multiple tools that Make connects

win.sh consolidates business monitoring, content creation, analytics, and decision-making into one AI team — potentially replacing your Make plan and several of the tools it connects.

Anyone who needs AI that adapts to their business

Make executes fixed rules. win.sh applies judgment. When your business changes, your AI CEO adapts — you don't have to rebuild your automation stack.

Frequently asked questions

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